Kathmandu. Sunsilk, the leading hair care brand in Nepal under Unilever, has concluded its third edition of the Sunsilk Dashain Vibes campaign with unparalleled success and excitement.

Since its launch in 2021, Sunsilk Dashain Vibes has evolved into a digital-led celebration, emphasizing the beauty of diverse hair forms and styles. The campaign aimed to foster a sense of community through initiatives like the Sunsilk Gang of Girls, becoming a noteworthy phenomenon in Nepal.

In its third year, the campaign focused on the theme “Let’s Celebrate Hair, Let’s Sunsilk,” encouraging individuals to embrace and showcase various hairstyles, from traditional to contemporary, during the Dashain festivities. This year’s campaign witnessed an exceptional response, attracting a record-breaking 4,485 participants, marking it as the largest edition to date.

The contest garnered an astonishing 174 million-plus views across various digital platforms, emphasizing the remarkable engagement and connection Sunsilk holds among its consumers.

The highlight of Sunsilk Dashain Vibes 3 was the announcement of three outstanding winners: Ms. Sajina Khanal, Ms. Susmita Banjara, and Ms. Vijaya Pradhan. Each winner was awarded Rs. 100,000, an exclusive chance to feature on Sunsilk packaging next year, and entry into the prestigious Sunsilk Gang of Girls.

Saurav Karanjeet, Marketing Head of Unilever Nepal, stated, “Sunsilk believes in uncomplicated beauty and empowering girls to explore their potential. Sunsilk Dashain Vibes 3 provided a platform for girls to express themselves through their hairstyles. This initiative is an endeavor to integrate our brand with local festivals and culture, fostering a deeper connection between Sunsilk and its consumers.”

The triumphant winners will now join the Sunsilk Gang of Girls, joining forces with brand ambassadors Princy and Prisma. This community celebrates beauty, confidence, and sisterhood among young girls nationwide.

Sunsilk’s Dashain Vibes campaign continues to set new benchmarks, celebrating the diversity of hairstyles and encapsulating the essence of local culture and lifestyle in Nepal.