Kathmandu. In a strategic move to bolster its distribution network and fortify its market presence across Nepal, Coca-Cola Beverages in Nepal has unveiled the groundbreaking “Coke Buddy” app. This innovative application aims to streamline the process of ordering Coca-Cola’s diverse beverage portfolio for retailers through distributors, offering unparalleled convenience and accessibility, anytime and anywhere.

The Coke Buddy app heralds a transformative era by digitally connecting 256 distributors with 156,000 outlets nationwide. Designed to foster real-time connectivity, the app will revolutionize communications and logistics within Coca-Cola Beverages Nepal’s expansive distribution network. This digital solution promises to optimize supply chain management, enhance inventory visibility, and ensure a seamless experience for distributors and retailers alike.

Mr. Deepak Nath Senthil, Managing Director of Bottlers Nepal Limited, emphasized, “The Coke Buddy App signifies a monumental shift in how distributors and retailers interact and place orders. Enabling swift 24/7 ordering, 365 days a year, this innovation will revolutionize an industry that has predominantly relied on traditional sales methods. Our goal is to empower each enterprise within our value chain and drive growth by enhancing customer service.”

Retailers can effortlessly place orders through the app by downloading it from the Play Store or App Store and logging in with their registered phone number. This simple process enables them to select their desired products, instantly reflected in the distributor system for immediate processing. The outlets will solely transact payments through QR codes to further streamline the digital experience.

Mr. Yunus Riadi, Commercial Director of Coca-Cola Beverages Nepal, expressed excitement about the app’s launch, stating, “The Coke Buddy app is tailored to cater to our valued customers’ needs, offering the convenience of 24/7 ordering, product recommendations, customer support, and promotional offers. This digitized approach will redefine the beverage ordering experience for our retailers.”

Sharing his firsthand experience with the app, Mr. Biwash Karmacharya, owner of Dhaulagiri Mart in Kathmandu, lauded the ease and efficiency of placing orders. “The app saves me considerable time, allowing me to focus more on customer service and store management. It keeps me updated on the latest schemes and enables instant ordering, no matter the time or place,” he remarked.

The Coke Buddy App’s key features include round-the-clock ordering, streamlined one-minute ordering processes, real-time order management, comprehensive inventory tracking, and seamless promotions and marketing support. As leading FMCGs in Nepal, Bottlers Nepal Limited and Bottlers Nepal Terai Limited are committed to introducing this innovation to simplify business operations across their value chain.